Showcase the beauty of grey, white or light blonde hair with our number one color clarifying purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones.The deep purple shampoo helps to neutralize these tones maintaining your blonde or white color.
Formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.

Apply to your wet hair and lather. Ensure you rinse the product thoroughly and enjoy the look of soft and shiny hair.

For best results, use in conjunction with L’Oréal Professionnel Série Expert conditioner or masque.